The only 401(k) prospecting tool you’ll ever need.

Every plan with a filing, every business without one, and the person who decides.

Search 1M+ plans freeor book a 30-min demo

Free to search, no account · 15+ public data sources

  • ChatGPT & GeminiRanked #1 for independent advisorschecked Sep 2026

Red flagAdmin fees at 2.1% of assets

Grade D. Plans this size typically run well under 1%.

KIMRAY, INC.

Oklahoma City, OK · 1,083 participants · $100M · Grade D

Every plan scored. Every weak spot flagged. Every decision maker found.

The Form 5500 is where other tools stop. We add 15+ sources, the businesses with no plan yet, and the person who decides.

928,434 employer plans · $14.18T in participant assets

Loading the map…

Check any employer’s 401(k) fees in seconds.

Its fee grade against peers its size, straight from its latest Form 5500. No account needed.

1 Pick a prospect

Fee grade
Red flags
Pick a grade or a red flag.

Sample · real filing

Grade D

FORREST TIRE COMPANY, INC.

NM · 401(k) · 223 participants

Plan assets
$22.4M
Admin fee
1.97%

2 Run the numbers

$22.4M
Grade D1.97%
0.25%

Your revenue

per year at 0.25%

Fee headroom

per year above a 0.50% Grade-A fee

Your revenue $56,000 per year at 0.25%. Fee headroom $329,280 per year above a Grade-A fee.

Cost to find a plan like this: 10 credits ($1)4,760 Grade-D 401(k)s over $500K to choose from

Find plans like this →

Unlock a plan for $1. Get the pitch, the emails and the report.

A brief on why the plan is winnable, a four-email sequence in your voice, and a branded plan review the sponsor’s CPA can check.

AI prospecting assistant

Why it’s winnable, then four emails

  • A brief from the plan’s own Form 5500: fee grade against peers, Schedule C red flags, gaps like a missing Roth.
  • A first email plus follow-ups on days 4, 11 and 25, in your voice. Send next opens your own mail app; we never send for you.

Illustrative example

Client-ready report

A plan review the sponsor actually reads

  • Fees, net return, participation and generosity, each a percentile against a named cohort of similar plans, methodology printed.
  • Your logo on the PDF, plus a share link the sponsor opens on a phone with no login.

What the report does for you →

The brief and drafts come with any plan unlock (10 credits); the decision-maker’s email is 30 more. Drafts that promise savings or returns are rejected before you see them.

1M+
Plans tracked
incl. welfare plans
2.1M+
Form 5500 filings
all years
26,838
Grade D targets
highest fees for their size
$29T+
In filed plan assets
incl. pooled trusts

771,049 plans graded:A · 504,261B · 181,381C · 58,569D · 26,838

Filed assets include pooled investment trusts; the map above counts employer plans only.

15+ public sources, reconciled to the filing line

  • DOL Form 5500
  • 5500-SF
  • Schedule A
  • Schedule C
  • Schedule H
  • Schedule I
  • Schedule R
  • Schedule MEP
  • EFAST2 audited statements
  • SEC 11-K
  • SEC Form D
  • SBA PPP
  • OSHA ITA
  • IRS 990
  • FMCSA
  • Census geography
  • State auto-IRA mandates

Decision-maker contacts are confidence-scored and cross-checked against the sponsor’s domain — wrong contact, auto-refund.

Same DOL data as Judy Diamond, without the seat license.

There’s an overpriced plan down the street. Finding it used to cost $795–$3,900 a year per seat.

401kHunterUs$25 entry, $100/mo Pro

Modern pay-as-you-go advisor prospecting with full Schedule C provider compensation + confidence-scored decision-maker enrichment.

Judy Diamond$795–$3,900/year

Longstanding incumbent. Annual seat license, sales-led onboarding, CRM features built in.

Compare →
AdvizorProDemo-gated, annual contracts

Modern enterprise entrant — plan data plus advisor data, sold through demos to large RIAs and aggregators.

Compare →
ERISApedia$2,087+/user/year

Compliance-grade 5500 attachment research for TPAs and ERISA attorneys. No decision-maker contacts.

Compare →
BrightScopeEnterprise quote only

Now the data engine inside ISS MarketPro. Built for asset managers and recordkeepers, not advisor prospecting.

Compare →
Larkspur Executive$1,595–$4,995/user/year

RiXtrema's plan database with a 1.2M+ executive contact file and built-in email campaigns on higher tiers.

Compare →
fi360Quote only

Broadridge fiduciary-rating toolkit. Different category — used for fund monitoring, not plan prospecting.

Compare →
FreeERISAFree lookup; paid Deluxe Search

Free single-plan lookup, owned by Judy Diamond. Useful for one-off research, not systematic prospecting.

Compare →

The Judy Diamond alternative →See the full ranked comparison →

Contact tools you’ve tried

  • ZoomInfo / RocketReach: contact data, no plan-fee context
  • Chamber of commerce listings: no financials, no fee benchmarks
  • EFAST2 directly: free but unsearchable, no scoring
  • LinkedIn Sales Nav: titles, but no idea who’s overpaying

401kHunter

  • Every plan with filed admin-fee data ranked by fee grade (A–D)
  • Filter by state, city + radius, NAICS industry, plan size and fee grade
  • Confidence-scored decision-maker email + direct dial — wrong contact, auto-refund
  • Multi-year filing history shows the trend — rising fees, asset growth
  • CSV export to your CRM, no data lock-in

Public data in. Refunds when we’re wrong. A founder who answers.

Straight from public record

Every plan comes from the Department of Labor’s public Form 5500 filings, joined with 15+ other public datasets and laid out the way advisors prospect: fee grade first, then the decision-maker, then outreach.

Pay only for unlocks

Search every plan free, with no account. Credits are spent only when you unlock a plan or a confidence-scored decision-maker, they never expire, and a wrong contact refunds automatically.

Built by a practicing financial advisor

“I’m a financial advisor. I built 401kHunter because finding an overpaying plan meant a seat license and a sales call, for data the DOL publishes free. If something’s broken or missing, email me. I read every message.”

Search free. Pay $1 when a plan is worth it.

50 free credits when you sign up. Pro is $100/mo when you prospect every week.

What a credit buys: plan unlock 10 credits ($1) · decision-maker email 30 · direct dial +20

Pay as you go

No commitment

Top up credits as you need them. No subscription.

$25+

250 credits for $25 · 10¢ per credit · a plan unlock is $1 of it

  • Buy only the unlocks you use
  • Credits never expire
  • Failed lookups auto-refund
Credit packs
Best value

Pro

Save 33%

1,500 credits delivered every month, on tap.

$100/mo

Or $83/mo billed annually ($1,000/yr · save $200)

  • 150 plan unlocks/mo (6.7¢ per credit — a third off pack price)
  • Annual plan: 18,000 credits delivered upfront
  • Credits roll over — never expire
  • Cancel anytime from billing settings
Pro plan details
Get 50 free credits

No card · credits never expire · wrong contact auto-refunds

Live demo · 30 minutes

Rather see it with an expert first?

Explore the three ways to win new revenue, and how 401kHunter minimizes friction in your prospecting journey.

What you’ll see

  • Takeover plans: sponsors paying more than their peers, and what each pays its providers
  • Startup plans: local businesses with no plan filed yet, and the state mandate that forces the question
  • Rollovers: plans that filed their final return, and the former employees who still need a home for their money
  • The decision-maker's confidence-scored email, LinkedIn and direct line
  • The AI prospecting assistant: why the plan is winnable, and a four-email sequence in your voice
  • A branded, client-ready fee report you can send that afternoon
$100 value

Branded reports free for a year.

Book a 30-minute demo. New accounts get branded reports free for a year.

Book a 30-min demo

Attend live within 14 days of creating your account. One per firm. Turned on after the call.

Questions advisors ask before signing up.

Where does the data come from?

Employer retirement plans file a Form 5500 (large plans) or 5500-SF (small plans) with the Department of Labor each year, and the full filings are public record on EFAST2. We ingest, normalize, and score both — from solo plans to the largest in the country — and reconcile them against 15+ other public datasets, updated as the DOL publishes new filings.

How is fee grade calculated?

We compute admin expenses divided by the larger of the plan’s beginning- and end-of-year assets, from the plan’s own filing (Schedule H or I on the full 5500, or the 5500-SF itself). On the standard scale, for defined contribution plans such as 401(k)s with at least $100K in assets, Grade A is below 0.5%, B is 0.5–1.0%, C is 1.0–1.5%, and D is above 1.5%. Smaller plans (from $10K) and pension plans are graded on their own scales against similar-size peers, and their grades are labelled with the scale. Grade D plans are the easiest takeover pitch.

How does 401kHunter compare to Judy Diamond, Larkspur, BrightScope, and FreeERISA?

Same public Form 5500 filings, built for advisor prospecting rather than research: every plan scored, with A–D fee grades and basis-point benchmarks against similar plans, Schedule C provider compensation, decision-maker contacts that are confidence-scored and auto-refunded when wrong, and pay-as-you-go credits instead of an annual seat license. Searching is free and needs no account.

Do you provide decision-maker contact info?

Yes. When you unlock a plan, we resolve the plan sponsor’s likely 401(k) decision maker (CFO, HR director, owner, etc.) plus their work email and LinkedIn for 30 credits; a direct phone line is 20 more. Contacts are confidence-scored and cross-checked against the sponsor’s domain — wrong person, auto-refund.

How much does 401kHunter cost?

Searching every plan is free and needs no account. Credit packs start at $25 (10¢ a credit), and Pro is $100/month for 1,500 credits. Credits never expire, and a plan’s full financials cost 10 credits with the decision-maker contact at 30.

What do I get for free?

Unlimited search across every plan in the database, plus 50 free credits when you create an account — enough to unlock one plan’s full financials and its decision-maker contact before you spend a dollar. No card required.

Who is behind 401kHunter?

401kHunter is built and operated by JSP Global Consulting LLC, a U.S. company. It exists because legacy Form 5500 tools sell annual seat licenses and hide pricing behind sales calls. Questions go to info@401khunter.com — the founder reads every message.

Is 401kHunter data compliant for advisor outreach?

Form 5500 filings are public records under ERISA §104 — published by the DOL on EFAST2. We don’t give legal or compliance advice; we recommend confirming any outbound program with your firm’s CCO. Plan-sponsor contact data comes from third-party B2B enrichment providers and is intended for legitimate business outreach.

What if a plan I unlock turns out to be junk?

Failed lookups (no valid contact or direct phone) auto-refund to your credit balance — no support ticket needed. Credits are spent per field (financials, email, phone) rather than per bundle, so you only pay for what you actually need on each plan.

All the answers on the FAQ page →

The plan you’re going to win is already in here.

Free account, no card required — with 50 free credits to unlock your first plan and its decision-maker. If a lookup comes back empty, the credits refund automatically.

Get 50 free credits