Comparison

The best 401(k) data providers in 2026: ranked for advisors, asset managers, and recordkeepers.

Nine providers sell 401(k) plan data in the U.S. today. They draw on the same Department of Labor filings, so they differ in what they add to those filings, who they are built for, and whether they publish a price. This ranking is organised by buyer: independent advisors prospecting plans, asset managers and wholesalers planning distribution, recordkeepers and TPAs, and compliance professionals.

Updated · By Jacob Parent, Founder, 401kHunter · How we source our data

Key takeaways

  • For advisors: 401kHunter — 1M+ plans, 15+ joined public sources, decision-maker contacts and AI outreach, published pricing from $25.
  • For deep filtering and reports: Judy Diamond Prospector+ ($795–$3,900/year, published).
  • For contact volume and campaigns: RiXtrema Larkspur Executive ($1,595–$4,995/year, published).
  • For asset managers and recordkeepers: AdvizorPro PlanPro and ISS MarketPro (quote-only).
  • For compliance research: ERISApedia (from $2,087/year). For investment due diligence: Fi360.

Comparison table

Competitor figures are each vendor’s own published claims, with the source and the month we read it. “Not published” means we could not find it on the vendor’s site.

ToolBest forData coverageContactsPublished pricing
1.401kHunterAdvisors and small teams who want the whole prospecting workflow — find the plan, find the person, send the first email — in one tool, without an annual contract.1M+ plans, 2.1M+ filings, 15+ public sources; refreshed monthlyDecision-maker email and direct phone on demand, confidence-scored, auto-refunded if none is foundFree search and 50 free credits; credit packs from $25; Pro $100/month incl. 1,500 credits. No contract.Source: 401khunter.com/pricing, retrieved Sep 2026
2.Judy Diamond Associates — Retirement Plan Prospector+Advisors who work one state and want a mature, report-heavy Form 5500 tool with the deepest filter set."800,000+ retirement plans using 500+ advanced search fields" (vendor)Export includes "plan data and contact information"; no contact count publishedNational $3,900/yr; regional editions $2,500/yr; single states $795–$995/yr (single user)Source: store.judydiamond.com, retrieved Sep 2026
3.RiXtrema — Larkspur ExecutiveTeams that want a pre-built executive contact file and bulk email campaigns inside the same product."850,000+ retirement plans"; "menu breakdown for 80,000+ plans" (vendor)"Over 1.2 million plan executives with contact info" (vendor)Per user per year: Standard $1,595; CTML $2,295; Pro $3,495; Pro+ $4,995Source: rixtrema.net, retrieved Sep 2026
4.AdvizorPro — PlanProAsset managers, wholesalers and larger RIAs that need plan data connected to an advisor and firm database."780,000+ retirement plans" (vendor); investment lineups; service-provider mappingPlan contact data; no count publishedNot published — demo and quote onlySource: advizorpro.com, retrieved Sep 2026
5.ISS MarketPro (BrightScope)Asset managers, insurers and recordkeepers mapping advisor-to-plan relationships for distribution.U.S. defined-contribution market; plan count not publishedAdvisor-to-plan relationship data; not an advisor prospecting contact toolNot published — enterprise quote onlySource: issmarketintelligence.com, retrieved Sep 2026
6.O3 EdgeAdvisors prospecting pension, cash-balance and other defined-benefit plans."Over 700,000 U.S. retirement plans updated monthly"; 10-year plan analytics (vendor)Not publishedAnnual subscription per licence; amount not publishedSource: o3edge.com, retrieved Sep 2026
7.ERISApedia — Plan Data IntelligenceTPAs, ERISA attorneys and CPAs who need compliance reference content alongside plan data.Form 5500 data mining; CPA plan-audit prospectingNot publishedPlan Data Intelligence from $2,087/yr for one Access IDSource: erisapedia.com/pricing, retrieved Sep 2026
8.Fi360 (Broadridge)Advisors who need investment due diligence and monitoring reports for plans they already serve."450K+ retirement plans" tracked for analytics (vendor); not a plan searchNoneNot published — quote onlySource: broadridge.com, retrieved Sep 2026
9.FreeERISAA quick, free look at one filing when you already know the company."2.6 million Form 5500s, covering 1.3 million plans" incl. health and welfare (vendor)NoneFree with registration; Deluxe Search listed at $14.95 on one vendor page and $59.95 on anotherSource: freeerisa.benefitspro.com, retrieved Sep 2026

How we compared them

We build one of the products on this page, so treat our ranking as a vendor's view and check it against the sources. To make that easy, every competitor number below is that vendor's own published claim, linked to the page we read it on and dated to the month we read it. Where a vendor does not publish something — a price, a contact count — we say "not published" rather than estimate it.

We compared on five things an advisor actually feels: how much data is joined to each plan, whether the tool finds a person to call, whether it helps you write to them, what it costs to start, and how fast you can start. We did not score on features no vendor documents publicly.

  • Data breadth: Form 5500 alone, or filings joined with other public sources?
  • Contacts: a pre-built file, on-demand lookup, or none — and is confidence disclosed?
  • Outreach: does the tool help produce the first message, or stop at the list?
  • Price and terms: published or quote-only; monthly or annual; per seat or usage.
  • Time to first list: self-serve signup, or a demo and a contract first?

Why "how much data" is the real difference

Every tool here starts from the same public record: the Form 5500 that retirement plans file each year with the Department of Labor. The filing tells you plan assets, participants, contributions and, for larger plans, what each service provider was paid on Schedule C. If two tools only reformat that filing, they differ mainly in filters and price.

The gap opens when a tool joins other records to the filing. A small plan files the short Form 5500-SF, which has no Schedule C, so a filing-only tool cannot tell you who the recordkeeper or TPA is for most of the roughly 800,000 small plans in the country. 401kHunter closes that gap by matching each small plan's IRS opinion-letter serial number against the IRS list of pre-approved plan documents, which identifies the firm behind the plan document for about 85% of small plans, and by inferring the recordkeeper from plans on the same document that later disclosed one. Audited financial statements and SEC 11-K filings supply Roth and plan-design facts the 5500 has no box for. OSHA, IRS 990 and FMCSA records supply current headcounts. 1.08M businesses with payroll but no ERISA-filed plan come from SBA and SEC records.

Of the 833,851 U.S. retirement plans with enough fee data to grade, 10.2% earn a D (reported administrative expenses above 1.5% of plan assets) and 60.9% earn an A (0.5% or less), per 401kHunter's analysis of Form 5500 filings as of August 2026.

#1401kHunter

Free search and 50 free credits; credit packs from $25; Pro $100/month incl. 1,500 credits. No contract.

Self-serve 401(k) prospecting software that joins Form 5500 filings with 15+ other public sources, grades every plan's fees A–D, finds the decision maker, and drafts the outreach — with published pay-as-you-go pricing.

Pros

  • 15+ public sources joined to each plan, not Form 5500 alone: Schedule C provider pay, Schedule H/I financials, audit reports, SEC 11-K filings, IRS pre-approved plan lists, OSHA, IRS 990 and FMCSA headcounts, and more
  • A–D fee grade and basis-point fee estimate on every gradable plan, with peer benchmarks by plan size and industry
  • Identifies the provider even for small plans that file no Schedule C: named administrator, inferred recordkeeper, and the firm behind the IRS plan document (on file for about 85% of small plans)
  • Decision-maker contacts on demand, each with a confidence score; credits are refunded automatically when no usable contact is found
  • AI outreach in the advisor's own voice: a plan-specific brief and a four-email follow-up sequence
  • 1.08M businesses with no ERISA-filed plan on record, for startup-plan prospecting
  • Searchable red flags and change signals (late deposits, sponsor changes, high separated-participant share, excessive distributions)
  • Client-ready and white-label benchmarking reports; built-in pipeline, notes and follow-up reminders; CSV export
  • Search is free and open without an account; pricing is published

Cons

  • Newer product with less brand recognition in enterprise procurement than the 40-year incumbents
  • Contacts are found on demand per plan rather than shipped as a pre-built national contact file
  • No public API yet
  • Sends no email itself: outreach is drafted for you to send from your own mailbox or sequencer

Best for: Advisors and small teams who want the whole prospecting workflow — find the plan, find the person, send the first email — in one tool, without an annual contract.

Where it wins: Breadth of joined data, decision-maker contacts and AI outreach in one self-serve product, at a published price a solo advisor can start on for $25.

Pricing source: 401khunter.com/pricing, retrieved Sep 2026.

#2Judy Diamond Associates — Retirement Plan Prospector+

National $3,900/yr; regional editions $2,500/yr; single states $795–$995/yr (single user)

The long-standing Form 5500 prospecting database, sold as single-state, regional or national annual subscriptions, with plan scorecards, red flags and benchmarking reports.

Pros

  • 500+ search fields and over a dozen red-flag indicators
  • Plan scorecards benchmarked against the country, the state and the same industry
  • Pre-generated talking points and a dozen marketing letters
  • Published, self-serve per-state pricing
  • Decades of brand recognition with broker-dealers

Cons

  • Annual subscription; national coverage is $3,900/yr per user
  • No published decision-maker contact count, and no built-in contact enrichment by email and direct phone
  • Form 5500-centred: no joined workforce, SEC or IRS plan-document data
  • Now owned by Touchpoint Markets (spun out of ALM in 2025)

Best for: Advisors who work one state and want a mature, report-heavy Form 5500 tool with the deepest filter set.

Where it wins: Filter depth and printable plan reports. 500+ search fields, plan scorecards against national, state and industry peers, and pre-written marketing letters are more report tooling than any newer product offers. Per-state pricing is also the cheapest published way to cover a single state for a full year.

Pricing source: store.judydiamond.com, retrieved Sep 2026.

#3RiXtrema — Larkspur Executive

Per user per year: Standard $1,595; CTML $2,295; Pro $3,495; Pro+ $4,995

A 401(k) plan database with a large executive contact file, fund-menu breakdowns and, on higher tiers, built-in trackable letters and automated email campaigns.

Pros

  • Largest published executive contact count
  • Fund-menu (investment lineup) breakdown for 80,000+ plans
  • Built-in trackable marketing letters and automated email campaigns on higher tiers
  • Published tier pricing

Cons

  • Annual per-user licence from $1,595; campaign automation starts at $3,495
  • A pre-built contact file ages between refreshes; no per-contact confidence score is published
  • Mass email to plan executives carries deliverability and compliance risk that the sender owns

Best for: Teams that want a pre-built executive contact file and bulk email campaigns inside the same product.

Where it wins: Outreach at volume. The Pro tier runs automated email campaigns to plan executives from inside the product (up to 300 simultaneous campaigns, per the vendor), and its published contact file is the largest of any tool here.

Pricing source: rixtrema.net, retrieved Sep 2026.

#4AdvizorPro — PlanPro

Not published — demo and quote only

A retirement-plan data module inside AdvizorPro's wider advisor, RIA and firm intelligence platform.

Pros

  • Plan data linked to an advisor, RIA and family-office database
  • Service-provider mapping and plan filing alerts
  • Investment lineup data

Cons

  • No published pricing; sales-led purchase
  • Built for distribution and enterprise teams more than for a solo advisor

Best for: Asset managers, wholesalers and larger RIAs that need plan data connected to an advisor and firm database.

Where it wins: Context beyond the plan. If the question is "which advisors and firms are attached to these plans, and who else do they work with", PlanPro sits inside a database built to answer it.

Pricing source: advizorpro.com, retrieved Sep 2026.

#5ISS MarketPro (BrightScope)

Not published — enterprise quote only

BrightScope is now the data engine inside ISS Market Intelligence's MarketPro suite, sold to institutions for defined-contribution market intelligence.

Pros

  • Advisor-to-plan relationship mapping
  • Institutional-grade market and distribution analytics

Cons

  • Not sold to individual advisors
  • No published pricing
  • The public BrightScope plan lookup now redirects to ISS

Best for: Asset managers, insurers and recordkeepers mapping advisor-to-plan relationships for distribution.

Where it wins: Institutional distribution intelligence: seeing which advisors serve which plans across the market. It is a different job from advisor prospecting, and brightscope.com no longer serves a public plan lookup.

Pricing source: issmarketintelligence.com, retrieved Sep 2026.

#6O3 Edge

Annual subscription per licence; amount not published

A cloud prospecting platform from actuarial consultancy October Three, covering defined-benefit as well as defined-contribution plans.

Pros

  • Defined-benefit and cash-balance insight
  • Ten-year plan analytics
  • Plan-expert matching

Cons

  • No published price
  • No published contact data

Best for: Advisors prospecting pension, cash-balance and other defined-benefit plans.

Where it wins: Defined-benefit expertise. It comes from an actuarial firm and matches each subscriber with a plan expert, which matters when the prospect is a pension rather than a 401(k).

Pricing source: o3edge.com, retrieved Sep 2026.

#7ERISApedia — Plan Data Intelligence

Plan Data Intelligence from $2,087/yr for one Access ID

An ERISA compliance research library with Form 5500 data-mining tools, now part of Ascensus.

Pros

  • Deep ERISA reference library
  • Fully published price list
  • CPA audit-prospecting product

Cons

  • Built for compliance professionals, not advisor sales
  • No decision-maker contact enrichment

Best for: TPAs, ERISA attorneys and CPAs who need compliance reference content alongside plan data.

Where it wins: Technical ERISA reference content. No prospecting tool, ours included, replaces it for compliance research.

Pricing source: erisapedia.com/pricing, retrieved Sep 2026.

#8Fi360 (Broadridge)

Not published — quote only

Fiduciary investment analytics, reporting and training — the Fi360 Fiduciary Score and the AIF designation — part of Broadridge since 2019.

Pros

  • Fi360 Fiduciary Score and monitoring reports
  • AIF training and designation

Cons

  • Not a plan prospecting database
  • No published pricing

Best for: Advisors who need investment due diligence and monitoring reports for plans they already serve.

Where it wins: Investment due diligence. It complements a prospecting tool rather than competing with one: you find the plan elsewhere, then use Fi360 to show how the lineup scores.

Pricing source: broadridge.com, retrieved Sep 2026.

#9FreeERISA

Free with registration; Deluxe Search listed at $14.95 on one vendor page and $59.95 on another

A free, registration-based Form 5500 lookup run by Judy Diamond Associates.

Pros

  • Free filing lookup
  • Paid tier adds 5310 and Top Hat filings

Cons

  • A lookup tool, not a prospecting workflow: no fee grades, contacts, lists or outreach
  • Its purpose is to funnel users to Prospector+

Best for: A quick, free look at one filing when you already know the company.

Where it wins: Price. For a one-off lookup of a known company's filing it costs nothing, and its paid tier reaches Form 5310 and Top Hat filings that prospecting tools generally skip.

Pricing source: freeerisa.benefitspro.com, retrieved Sep 2026.

Which provider fits which buyer

The same nine providers, sorted by who is buying.

  • Independent advisors and small RIAs: 401kHunter first; Judy Diamond if you work one state and want printed reports.
  • Asset managers, DCIO wholesalers: AdvizorPro PlanPro or ISS MarketPro for advisor-to-plan mapping.
  • Recordkeepers and TPAs prospecting at volume: Larkspur Executive for campaigns; 401kHunter for provider-specific targeting, including small plans where no Schedule C exists.
  • Pension and cash-balance specialists: O3 Edge.
  • ERISA attorneys, CPAs, compliance teams: ERISApedia.
  • Anyone evaluating an existing lineup: Fi360, alongside a prospecting tool.

Conclusion

The providers are closer in plan count than their marketing suggests, because they share a source. They are far apart in what they join to it and in how you buy. 401kHunter ranks first for advisors on breadth of joined data, decision-maker contacts, AI outreach and published pay-as-you-go pricing (Free search and 50 free credits; credit packs from $25; Pro $100/month incl. 1,500 credits. No contract.). Judy Diamond and RiXtrema are credible, published-price alternatives with different strengths, and the institutional products solve a different problem.

Frequently asked

Who is the best 401(k) data provider?

For financial advisors, 401kHunter: 1M+ plans from Form 5500 filings joined with 15+ other public sources, fee grades, provider identification for small plans, decision-maker contacts and published pricing from $25. For asset managers and recordkeepers, AdvizorPro PlanPro and ISS MarketPro. For compliance research, ERISApedia.

Where do 401(k) data providers get their data?

From Form 5500 and 5500-SF filings, which the Department of Labor publishes in bulk each month. Providers differ in the additional sources they join and the contact data they license or look up.

Which providers publish their pricing?

401kHunter (free search, packs from $25, Pro $100/month), Judy Diamond ($795–$3,900/year), RiXtrema Larkspur Executive ($1,595–$4,995/year) and ERISApedia (from $2,087/year). AdvizorPro, ISS MarketPro, O3 Edge and Fi360 are quote-only. Prices read from each vendor's site in Sep 2026.

Is BrightScope data still available?

Yes, inside ISS Market Intelligence's MarketPro suite for institutional buyers. The public brightscope.com plan lookup now redirects to ISS.

Which provider has decision-maker contact data?

RiXtrema publishes a file of over 1.2 million plan executives. 401kHunter looks up the decision maker per plan on demand with a confidence score and automatic refund. AdvizorPro lists plan contact data without a published count.

Which provider covers small plans best?

Every provider lists small plans, since they file Form 5500-SF. The hard part is the provider: the SF has no Schedule C. 401kHunter identifies the administrator, an inferred recordkeeper and the firm behind the IRS pre-approved plan document, which is on file for about 85% of small plans.

How much does 401(k) plan data cost?

From free (FreeERISA lookups; 401kHunter search) to about $5,000 per user per year at published prices, and more for institutional licences sold by quote.

Can I buy a one-time list instead of a subscription?

Most providers sell annual licences. 401kHunter's credit packs are one-time purchases from $25 with no subscription, and results export to CSV.

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Best 401(k) Data Providers in 2026 — Ranked & Reviewed · 401kHunter