Comparison
401kHunter vs AdvizorPro
The modern enterprise entrant — retirement plan prospecting bolted onto an advisor-data platform.
AdvizorPro started as an advisor- and family-office data platform and added PlanPro, a retirement plan prospecting product covering 780K+ plans with decision-maker contact data, investment lineup extraction from audited filings, and AI-driven red-flag detection. They claim 500+ clients including Edelman Financial Engines, Mariner, Fisher Investments, Betterment, and CAPTRUST.
What AdvizorPro is known for
- •780K+ retirement plans with decision-maker and fiduciary contact data
- •Investment lineup extraction from audited 5500 filing attachments
- •AI red-flag detection and real-time filing alerts
- •Enterprise customer list — Edelman Financial Engines, Mariner, Fisher Investments, Betterment, CAPTRUST
- •Demo-gated, sold annually; pricing not published
Side-by-side differences
| Topic | AdvizorPro | 401kHunter |
|---|---|---|
| Pricing model | Annual contract, demo-gated — pricing not published (advisor-data products are typically quoted in the thousands per year). | Self-serve: $25 entry credits, $1 per contact unlock, optional $100/mo Pro plan. No demo call, no annual contract. |
| Buying process | Book a demo, talk to sales, negotiate an annual agreement, get provisioned. | Sign up, search free, buy credits when you want to unlock contacts. Prospecting the same day. |
| Decision-maker contacts | Decision-maker and fiduciary contact data bundled into the platform license. | Pay-per-unlock — verified email, LinkedIn, and direct dial per contact. You pay only for the prospects you actually pursue, not a seat license. |
| Schedule C provider fee detail | Plan-level data with AI red-flag signals; provider compensation depth not itemized publicly. | Provider name + EIN + relationship + direct comp + indirect comp + the indirect-comp formula text ("0.45% of avg daily balance") on every plan that filed Schedule C. |
| Platform scope | Plan data is one module of a broader advisor-data platform (advisor movement, family offices, RIA contacts). | Focused plan-prospecting tool — fee grades, Schedule C transparency, decision-maker unlocks, pipeline tracking. Export to your real CRM. |
Pricing comparison
AdvizorPro does not publish pricing — PlanPro is demo-gated and sold on annual contracts, with advisor-data products of this type typically quoted in the thousands per year. 401kHunter lists its pricing: $25 of entry credits, $1 per contact unlock, $100/mo Pro, no contract.
Who’s better off with AdvizorPro?
Enterprise RIA and aggregator teams who want advisor-data and plan data in one procurement — and have the budget and patience for an annual contract — are AdvizorPro's sweet spot. Solo advisors and small teams who want to start prospecting today without a sales cycle will get there faster and cheaper on 401kHunter.
Frequently asked
Is 401kHunter a direct alternative to AdvizorPro PlanPro?
Yes — both pair Form 5500 plan data with decision-maker contact data for advisor prospecting. The difference is the buying model: AdvizorPro is demo-gated with annual contracts; 401kHunter is self-serve with transparent per-unlock pricing starting at $25.
Does AdvizorPro publish its pricing?
No — PlanPro pricing is quoted through a sales process and sold annually. 401kHunter publishes everything: $25 entry credits, $1 per credit, $100/mo Pro plan with 150 credits.
Does 401kHunter have AI red-flag detection like AdvizorPro?
Different framing of a similar idea — 401kHunter surfaces takeover signals as a fee grade A–D plus a basis-point Schedule C fee badge on every plan, computed from actual filing data. Grade D = high fees = the red flag advisors actually pitch on.
Try 401kHunter—no demo required.
Sign up free, search 1M+ plans, and only pay credits when you unlock decision-maker contacts.
Get started free