Comparison
401kHunter vs Larkspur Executive (RiXtrema)
RiXtrema's 401(k) plan database with a large executive contact file and built-in email campaigns.
Larkspur Executive is sold by RiXtrema (the vendor styles itself "Larkspur-RiXtrema"). It publishes 850,000+ retirement plans, over 1.2 million plan executives with contact info and fund-menu breakdowns for 80,000+ plans, and on higher tiers adds trackable marketing letters and automated email campaigns. Figures and prices here are from rixtrema.net, retrieved Sep 2026.
Updated · By Jake, Founder, 401kHunter · How we source our data
What Larkspur Executive (RiXtrema) is known for
- •"850,000+ retirement plans" and "over 1.2 million plan executives with contact info" (vendor)
- •Fund-menu breakdown for 80,000+ plans
- •Customizable trackable marketing letters (CTML tier) and automated email campaigns (Pro tier)
- •Published annual per-user pricing in four tiers
Side-by-side differences
| Topic | Larkspur Executive (RiXtrema) | 401kHunter |
|---|---|---|
| Pricing | Per user per year: Standard $1,595, CTML $2,295, Pro $3,495, Pro+ $4,995. | Free search; credit packs from $25; Pro $100/month including 1,500 credits. No contract. |
| Contacts | A pre-built file of over 1.2 million plan executives, included in the licence. | Looked up on demand for the specific plan, returned with a confidence score, and refunded automatically when no usable contact is found. |
| Outreach | Sends for you: trackable letters, and automated email campaigns with up to 300 simultaneous campaigns on Pro. | Drafts for you: a plan-specific email and four-email follow-up sequence in your own voice, sent from your own mailbox. |
| Data joined to the filing | Form 5500 data, benchmarking, plan holdings and history reports. | Form 5500 plus 15+ other public sources: Schedule C compensation, audited statements, SEC 11-K, IRS pre-approved plan lists, OSHA / IRS 990 / FMCSA headcounts, and 1M+ businesses with no plan on record. |
| Small-plan providers | Not published. | Administrator, inferred recordkeeper and IRS plan-document firm identified for small plans that file no Schedule C. |
Pricing comparison
Larkspur Executive publishes per-user annual pricing: Standard $1,595, CTML $2,295, Pro $3,495 and Pro+ $4,995 (rixtrema.net, retrieved Sep 2026). 401kHunter is free to search, with credit packs from $25 and Pro at $100/month.
Who’s better off with Larkspur Executive (RiXtrema)?
A team whose motion is high-volume email to plan executives will get more from Larkspur Executive Pro, which sends campaigns from inside the product and includes a large pre-built contact file. Advisors who work a smaller number of well-chosen plans, and want to pay per contact rather than per seat, will usually spend less with 401kHunter.
Frequently asked
Is Larkspur Executive the same as RiXtrema?
Larkspur Executive is a product sold by RiXtrema; the vendor refers to itself as Larkspur-RiXtrema.
How much does Larkspur Executive cost?
Per user per year, as published on rixtrema.net in Sep 2026: Standard $1,595, CTML $2,295, Pro $3,495 and Pro+ $4,995.
Does 401kHunter send email campaigns like Larkspur Executive Pro?
No. 401kHunter drafts plan-specific emails and a four-email follow-up sequence in your voice, and you send them from your own mailbox. If in-product bulk sending is the requirement, Larkspur Executive Pro is built for it.
Which has more contacts?
Larkspur Executive publishes a pre-built file of over 1.2 million plan executives. 401kHunter does not keep a static file; it looks up the decision maker for a specific plan when you ask, scores its confidence, and refunds the credits if none is found.
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